Telegram has become one of the very most popular messaging apps, with 800 million monthly active users. If you want to market your business, brand, or content, ads telegram give a great opportunity to reach an international audience.
Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public channels with more than 1,000 subscribers. This guide will walk you through how to run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that show up in large public channels with no less than 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable hyperlink to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach countless active users globally.
Privacy-Focused: No personal data tracking, which makes it a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, look at the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the word what and country that you want your ad to appear.
Create Your Ad Message
Write a quick and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a hyperlink to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public channels with 1,000+ subscribers.
You can pick specific topics relevant for your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads operate on a cost-per-impression (CPM) model.
The minimum budget to own ads is €2 million ($2.1M), so that it is suitable for large businesses.
You bid per 1,000 ad impressions (higher bids recover placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will verify that your ad follows the policies).
Once approved, your ad begins appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, it is possible to still advertise your business using these methods:
1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.
Find popular Telegram channels related in your niche.
2. Use Telegram Bots for Marketing
Create automated bots to engage users, respond to your questions, or provide promotions.
Many businesses use Telegram bots for customer care and product recommendations.
3. Create Your Own Telegram Channel
Build an online community around your business.
Share valuable content, updates, and promotions to draw followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to sign up, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram can be quite a powerful approach to reach numerous users, particularly if have a big budget. However, if you’re your small business or startup, alternative marketing methods like sponsored posts, bots, and organic growth can still be highly effective.